PRODUCT MANAGEMENT SERVICES

get your product on track with our product management services

Product management services help you plan a seamless journey for your product and guide it through every product lifecycle stage. It helps create a roadmap to deliver value and ensure your products remain relevant.

Market research
For agile product management, we conduct market research that considers your target audience and competitors. It helps us to identify the market gaps and create customer personas to visualize the ideal consumer base, which helps us define the product characteristics seamlessly.
Pain point validation
We validate the underlying pain points after finding insights into consumer and their persona behind product desirability and viability. We use these insights to design a product that bridges the gap and addresses pain points. It gives visibility into existing products, too.
Product vision
We apply the top-level perspective and actionable insights from market research for product design and management. It helps the team to evaluate and understand the shifting market trends and product goals to create an overall vision for product development.
Product development strategy
Our team for product management software defines the objectives and goals with a feasible timeline once they validate the pain points. By highlighting specific action plans and responsibilities, we design the product roadmap, which serves as a strategic guide for clients and us.
Product launch
Before testing and prelaunch, we record the product progress and team feedback. We also assess the beta tester and audit prototyping before launching your product. We adjust the timeframe and action plan as necessary and give the green light for product launch.
Product validation
We assess the KPI by measuring the marketing, sales product performance, and consumer feedback. It helps to assess our product management team to improve product performance by making necessary changes in various strategies and a prioritized list of requirements for the future.
Measure success
We analyze the performance metrics that fuel optimization, enabling future scale and making the product market fit. It helps you stay ahead of competitors and bring value to your potential and existing consumers. It makes your product future-ready and delivers value continuously.

Why Agile

what makes Agile unique

With a proven track record of providing successful enterprise business solutions globally, we serve multiple industries offering a variety of services and engagement models

85% NPS
Choose Agile Infoways for an exceptional client experience, reflected in our impressive 85% Net Promoter Score (NPS).
Pre-vetted resources
We ensure top-notch quality by providing access to pre-vetted, skilled resources for your projects at Agile Infoways.
Onshore/Offshore teams
Experience the flexibility of onshore and offshore teams, offering a seamless blend of local understanding and global expertise.
On-time delivery
Count on Agile Infoways for punctual project deliveries, meeting and exceeding your expectations every time.
24/7 Technical support
Our commitment goes beyond development – with 24/7 technical support, we're here to address your concerns and ensure continuous project success.
3 Development centers
Benefit from our expansive reach with development centres strategically located to provide diverse perspectives and optimal project outcomes.

PRODUCT DEVELOPMENT

everything you need to know about product management

Intense competition and customer expectations are rising for the services and products they buy. Therefore, every business must focus on learning velocity to adapt to the new change since customers keep businesses accountable differently. Product management services aim to create, prioritize, and ship services relevant to customer-oriented products. It sheds light on the service aspects of the product. To maintain a competitive edge, every company must take careful steps toward product development and continuous iterations to counter unforeseen events or market changes.

Detailed product management process
Product development methodologies
Why product management strategy?
When to hire agile product management services?
Product management for different industries
Primary aims of product management
Benefits of agile product management

Detailed product management process

Identify & resolve roadblocks.

Product management begins with defining the consumer base and determining their demographics and pain points. Once you have the product idea, ask the following questions to form better strategies.

What customer needs does your product resolve?
Are there any other products that are already solving these problems successfully
How shall we differentiate from the competitors?

If you are still searching for a product idea, ask the following questions to form a suitable strategy.

How can we fill the market gap with our expertise?
Is there any scope to add a feature to an existing product?
How can we make an existing product more accessible and affordable?

Business values & goal alignmentss

Once you finalize your product, ensure you align it with overall company values and goals. It must align with your business’s core values. Product development and management strategies must respect this core principle to achieve the targeted result. Explore various ways to increase the ROI and how this product will help you achieve that. Set pre-determined milestones and form strategies according to that.

Test possible solutions

Amongst your team, brainstorm and define your new product or feature. You can act out certain strategies to identify potential roadblocks and bottlenecks, ultimately helping you finalize the most hopeful solution. For making calculated decisions, study your competitors, go through their similar products, and learn how they perform.

Create roadmap

Now, it’s time to design the roadmap, including start and end times, milestones, and certain essential tasks. During the strategy formation stage, closely coordinate with your product manager, who will execute these duties regularly, such as allocating tasks and resources. When you coordinate with stakeholders about the product launch, the product management manager harmonizes the product team to evaluate the team bandwidth and certain resources that may impact your roadmap.

Once your roadmap is finalized, share it with your stakeholders, seek their input and feedback, and implement it.

Build MVP

In this stage, your product management service team creates the functional prototype – The MVP. Once you form it, ensure you internally test it via beta testing or user acceptance training. Once your internal testing team confirms the product’s success, going for external testing is better. Ensure your company details remain confidential.

Product launching & marketing

Fix specific issues you have encountered during the testing phase, and go for the soft launch. Where only a few user try it and seek their feedback and suggestions, once you are convinced that the initial launch is successful, you should launch it in the market.

Meanwhile, your marketing team has already begun their pre-launch campaign to prepare your target audience considering the consumer interest. They should use strategic messages at the maximum speed to reach their target user base and make the product more visible.

Track metrics & sales

Set KPIs according to your business value and goals. After the product launch, assess these KPIs and measure product, marketing, and sales performance. Change these strategies, address the weak areas, or note the successful areas to implement them during the product launch. It gives strategic decisions to counter competitors and helps you be on the edge.