2020 has sent the world indoors, and 2021 made us online. The lockdown made us realize how powerful digital tools are and how they are growing continuously. Today, consumers are expecting a business to sell online, and with this, eCommerce quickly becomes an essential part of everyday life. Furthermore, online retail resulted in significant changes to the eCommerce landscape. In 2022, the changes will continue to add significant trends, and users need to keep an eye on the updates.
As online shopping is becoming common after the pandemic, the stats show that India is set to become the third-largest retail market globally after the US and China. According to RedSeer, the clocking show will be $350 billion in GMV by 2030.
Talking about the strategy, the eCommerce industry is growing at great speed, and it is accelerating towards offering the best outcome to the user.
- In the year 2020, the pandemic grew by more than 30%.
- By the year 2021 end, 2.14 billion global digital buyers increased.
- eCommerce sales grew 18.1% of retail sales worldwide in 2021.
- Nearly 81% of consumers conduct online research before they purchase online.
In today’s time, going global is necessary. The year 2022 looks to build incredible momentum by leveraging the trends and tools that define a monumental year for online shopping. Let’s discuss eCommerce trends to look for in 2022.
eCommerce trends to follow in 2022
Product customization remains crucial
A lot of eCommerce stores sell products that the individual customizes. Online stores leverage interactive content to gain in-depth insight into customer needs. With the online sessions, the survey uses quizzes to build products catering to different customer segments. A lot of brands allow users to make changes online.
AI and ML will rule
Online shops such as AI and Machine Learning offer the customer the best-personalized experience by making intelligent product recommendations and using predictive search. AI makes the tech understand repetitive human behavior. In this stage, the product recommended can be prone to errors. But with AI, it offers smart and automated customer search, purchase history, demography, etc. ML enhances the customer experience by using the best technologies.
Search via voice
Talking voice assistants such as Okay Google, Apple’s Siri and Amazon’s Alexa gain traction at increasing rates. People who buy voice assistants use them for little things such as checking the news, playing songs and purchasing online products. The time is coming when more people will use this technology. As of now, voice assistants are not that reliable to operate globally, but developers are trying hard to add different languages, accents, and customer behavior.
Virtual and Augmented reality
Order online, allowing shoppers to make the process easier and wholesome. One can browse variations of products by comparing prices, and features, reading customer reviews and making an informed decision. Virtual and Augmented reality can help to bridge the gap. VR offers a 360-degree view of a place, whereas AR can help place computerized graphics by adding real-life objects.
Chatbots remain significant
Chatbots are common in today’s trending eCommerce industry. As soon as the customer enters your online store, chatbots greet them and help them. This makes the customer feel less alienated and can get easy support. In addition to this, several shoppers prefer to chat with bots and take digital help from them. These automated responses help customers to get a top-notch experience.
Headless eCommerce
Store owners like to have complete control over design and website layout. It offers customers a personalized experience with a theme structured based on the market trend by eCommerce store architecture. At the same time, talking headless eCommerce platforms come with separate front-end and backend layers. This means any changes made in the frontend of the store do not need to follow the change in backend functionality. This feature can help to store using content marketing, digital experience, and SEO of their storefront.
Mobile shopping is still on the rise
In 2020, mobile commerce sales reached $47 billion, which is 31% of the retail eCommerce spending. However, the number would gradually increase by 311 million users in 2025. Mobile eCommerce providers offer a remarkable advantage where one can get an improved customer experience of shopping through an online store using a mobile device. Experts believe that providing a multitude of mobile payment integration is one big step towards getting a better mobile shopping experience.
Social media will continue to influence
Nearly 74% of the total audience relies on social media to make a purchase decision. After browsing it online, this large percentage of users purchase directly from the social media platform. Social commerce is buying directly from social media as it emerges as a form of online shopping. Instagram shopping involves redirecting the customer to an eCommerce store to make certain purchases they saw on the social app. The stats for social commerce revenue have reached nearly $46 billion in the year 2022 and are likely to increase by $37 billion by the year-end.
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Going green is essential
Nearly 50% of the parents say they would like to purchase products that have environmental causes. The customer becomes more conscious that resources are limited, and one shouldn’t neglect them. Many eCommerce businesses adopt sustainability in their raw materials, manufacturing and packaging. This sustainable model would help the user contribute the best to society by reducing costs and providing the best customer base.
Multichannel personalization will gain popularity
As eCommerce stores collect more and more customer data, Personalization has become popular in the past few years. The stats show multichannel to exceed sales of $491 billion in 2022, which was twice increased from 2021. The pandemic resulted in more customers shopping online, giving a more personalized experience across channels. As the multichannel strategy is used, customers have fun using the best-personalized experience.
Safer with more convenient payment options
This is the final checkout process. In the year 2022, eCommerce businesses will adopt more ways for customers to pay to lower cart abandonment rates. Also, later this year, digital wallet usage increased by 23% from the year 2019. Coming years will make retailers believe in providing all payment options so that customers can pay using an e-wallet, bank transfer, or any cash-based digital method.
What is the future for the eCommerce industry?
It is predicted that eCommerce retail revenue has reached up to $6.54 trillion, making a high jump from $3 trillion by the 2022-year end. Check the below image to get a better idea.
With the above stats, the future is thriving and roaring. The major eCommerce trends will allow us to generate an excellent business strategy for the coming year. There are currently new and future eCommerce trends that we already are sensing. The eCommerce industry is changing and evolving with recent trends.
Wrap up
The above eCommerce trends reflect the super bright future for this industry. The numbers too clearly reflect the great potential for the industry in the coming year. Agile Infoways offer the best eCommerce development services and ensure that our clientele scales their eCommerce business rapidly. If you’re seeking the right experts to get your eCommerce business going, let’s connect and make this happen your way.
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